We build creative solutions for modern businesses, using design which stands out and technology that’s powerful yet invisible.

OUR
PARTNERS

BRP
Seadoo
Can am
Evinrude
Mercedes Benz
Freightliner
Fuso
KTM
Scanpan
Brund
Global
Sandoz

CASE
STUDIES

Global arrow

The
Client

BRP AUSTRALIA

The
Project

Dealer Network - Website Solution

BRP
BRP

BRP Australia is the corporate principal of a stable of lifestyle brands which are iconic in the powersports and marine industries. Their brands include Sea-Doo, Can-Am, Evinrude, Rotax, and Ski-Doo. BRP dealers sell a wide variety of on-road, off-road, marine, and adventure vehicles under these brand banners.

The
Situation

BRP Australia engaged Triple 888 to develop a turnkey website solution which could be used for new and existing dealers to ensure a unified online brand presence. BRP had found that existing dealer websites often had incorrect or outdated information. Consumers of these products generally conduct online research before buying in person and this may have been with an agency who could provide ongoing content management to ensure website content is always up-to-date and accurate.

affecting the consumer buying process. BRP wanted to partner with an agency who could provide ongoing content management to ensure website content is always up-to-date and accurate. Although the client wanted a standard website across the network with content support, they also wanted the flexibility for dealers to manage their own local content on their sites.

The
Solution

Triple 888 planned and developed a turnkey dealer website which could be used and customised across all BRP brands.

This master site was developed first, which then allowed individual dealer sites to be built with a two week turnaround and at an affordable price point

Triple 888 committed to manage all content and campaign programs to ensure website information is always up to date.

The websites are built to allow dealer access for publishing localised content. This might include upcoming sales, dealer promotions, and demo or event days.

BRP
BRP
BRP

The
Result

BRP BRP BRP BRP BRP
  • The BRP master website was developed, creating a turnkey template for future dealer websites.
  • Major efficiencies have been created and dealers can now have an affordable, fully functioning and operational website within two weeks of project sign off.
  • Dealers feel confident in the accuracy and relevance of content on their websites and can focus on core business activities.
  • Dealer websites are professional and present a unified brand message across the entire BRP dealer group.
  • The websites have capacity for localised content to be published by individual dealers without changing the overall look and feel of the site.

Dealers embraced the opportunity to have a specialised website built for their business. With smaller dealerships having limited resources, this means their online presence, content, and marketing is proactively managed.

Triple 888 is now managing 90 dealer websites across Australia, New Zealand and South East Asia.

90

DEALER WEBSITES
MANAGED

5

COUNTRIES
COVERED

4

POWERSPORTS
BRANDS

2

WEEKS NEW LIVE
DEALER WEBSITE

WHAT THEY
SAY ABOUT US

Getting our dealer's website presence on the mark was a critical objective for our business. Partnering with Triple 888 Studios enables us to fast track the process, their turn key solution gave BRP insight to data we never had before. A pragmatic marketing solution without data is impossible, Triple 888 Studios helped us turn data into actions. That's the BRP way.

Matthew Ng

BRP Commercial Manager
Australia and New Zealand

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Global arrow

The
Client

GLOBAL KNIVES

The
Project

E-commerce Website & Digital Marketing

Global
Global

Distributed by SCANPAN in the USA, GLOBAL KNIVES is a premium knife brand which appeals to professional chefs and at-home gourmet cooks. These hand-crafted knives from Japan are manufactured to extremely high standards and have been popular for more than 30 years.

The
Situation

SCANPAN USA had recently become a distributor for GLOBAL Knives and wanted to partner with an agency who was familiar with their brand and understood the USA market. The client had a short project timeframe, requiring completion within six months.

This project was unique because the finished site could not be marketed via search engine marketing (SEM) or other paid marketing due to a conflict of interest with GLOBAL Knives retailers.

However, the client wanted to increase their customer base and develop a revenue stream from the site.

The site would need to be built on a robust platform and include specific functionality for user experience. E.g. Knife selector. The client also needed infrastructure on the site to build a customer subscriber database.

The
Solution

Triple 888 conducted a comprehensive competitor and market research to develop an appropriate website and digital marketing strategy considering marketing constraints. This included on-the-ground research in the USA.

The new e-commerce site was built using Magento, an industry leading platform that is robust and secure and allows for the client’s required functionality.

Ongoing support is provided for the digital marketing strategy and Triple 888 acts as an extension of the client’s digital marketing team for seamless execution of the marketing plan.

Triple 888 was able to leverage off their decade-long relationship with SCANPAN and their experience with GLOBAL KNIVES in the Australian market.

Global
Global
Global

The
Result

Global Global Global Global Global
  • Sales revenue went from $8k per month in the first year to $23k per month in the second year, representing an increase of 171%.
  • Client subscriber database grew from 0 to 3765 in the first year.
  • Client subscriber database grew from 3765 to 6600 in the second year.
  • Website visits numbered 40,000 in the first year.
  • Website visits numbered 82,000 in the second year.
  • Conversion rate in first year was 0.92%
  • Conversion rate in second year was 1.34%.

Online sales were non-existent prior to building this new site. They now represent an additional source of revenue alongside distribution sales to retailers. Triple 888 continues to maintain this site for the client, ensuring it stays up-to-date and relevant in the marketplace.

63%

REVENUE GROWTH
RATE (2019 VS 2018)

11%

CONVERSION GROWTH
RATE (2019 VS 2018)

45%

VISITOR GROWTH RATE
(2019 VS 2018)

44%

NEW VISITORS GROWTH
RATE (2019 VS 2018)

WHAT THEY
SAY ABOUT US

888 Studios has played an integral part in executing our marketing strategy on many different levels. Whether it is creating packaging that engages the consumer or building content to support our digital campaigns, their team approach has been built around creativity fueled by process. The groundwork the team built in developing our SCANPAN and GLOBAL websites with a focus on SEO gave us a tremendous ROI. Consumers are searching and consistently finding our websites organically “above the fold” which has translated to sales.

David Wenz

Marketing Manager
SCANPAN & GLOBAL KNIVES

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Daimler arrow

The
Client

DAIMLER TRUCK
AND BUS AUSTRALIA

The
Project

Custom Marketing & Administration Software

Daimler
Daimler

Daimler Truck and Bus Australia is a corporate group with a national dealer network supplying the best international truck brands. These brands include Mercedes Benz, Freightliner, and Fuso.

The
Situation

As The Daimler Group which relies on working with a dealer network, there was a need to develop a central hub for corporate and dealer network activities, as well as a central point to house all corporate and marketing assets. It was also necessary to have a system that system that allowed for communication between corporate and the dealer network to improve efficiencies and customer service.

allowed for communication between corporate and the dealer network to improve efficiencies and customer service. Additionally, the organisation was motivated to move from paper-based processes to digital.

The
Solution

Introducing DAIMLER Adsmart, a custom-built system using Adobe ColdFusion platform. This web-based system is user friendly and has been built with the capability to expand with corporate growth. The ColdFusion platform was used because the client required a robust system where security was paramount.

Applications have also been developed within the tool to assist Daimler corporate and their dealer network complete tasks such as quoting and marketing online specs.

Daimler
Daimler
Daimler

The
Result

Daimler Daimler Daimler Daimler

The development and implementation of this custom-built system has resulted in several significant benefits for the Daimler group.

  • Efficiencies have been created in workflow process, resulting in less time spent on administrative tasks.
  • Better visibility between corporate and dealer with daily insight into dealer’s marketing activities.
  • Dealers can access approved digital assets to ensure the entire network meets branding and advertising guidelines.
  • More control and increased consistency overall with branding and guideline compliance.

The system continues to evolve with Triple 888 playing a pivotal role in development and to deliver changes and updates.

WHAT THEY
SAY ABOUT US

888 Studios are very professional, insightful and easy to work with.

They have long term staff and possess a unique digital skill set and in-house competence typically not found in traditional advertising agencies, which has many advantages.

I found their approach towards creating a custom software eco-system “Daimler ADsmart” and virtual reality experiences both refreshing and enjoyable. 888 Studios provides you with all the information you require to confidently choose the best solution for your business.

John Speers

FUSO Marketing Manager

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Seadoo arrow

The
Client

MELBOURNE
SEA-DOO

The
Project

Social Media Campaigns

Seadoo
Seadoo

Melbourne Sea-Doo is a long-standing personal watercraft dealership in Victoria. They sell and maintain Sea-Doo, Can-Am, and Spyder brands and pride themselves on great after sales service.

The
Situation

Leading up their 22nd birthday, Melbourne Sea-Doo wanted to run a birthday competition to increase dealership awareness and vehicle sales. It was to be a 14-day campaign concluding with a weekend of birthday celebrations at the client’s store. The client’s past campaign experience was limited to radio advertising.

The client wanted the campaign to be fun and engaging with a strong focus on driving sales. They set a target of 100 vehicles to be sold during the campaign period. The campaign would also encompass several competitions including a major prize giveaway of a Sea-Doo Spark. the campaign period.

The campaign would also encompass several competitions including a major prize giveaway of a Sea-Doo Spark.

The Melbourne Sea-Doo team engaged Triple 888 to provide expertise around a digital and social media strategy for the birthday campaign. The project would need to be developed in a way that was straightforward and easy to manage as the client had limited staffing resources and had no previous experience with social and digital advertising campaigns.

The
Solution

Triple 888 developed a comprehensive print and digital strategy for this campaign encompassing visual and written communication.

POS

Designed and printed all creative assets and campaign props for use in-store and during the birthday celebration event.

Web

Designed and developed dedicated web pages for birthday specials and competitions.

eDMs

Planned and scheduled an email marketing campaign to promote the event and special offers.

Social Media

Designed and managed social media ads with strong messaging to promote special offers.

Seadoo
Seadoo
Seadoo

The
Result

Seadoo Seadoo Seadoo Seadoo Seadoo
  • 122 vehicles sold during the campaign period (22 more than the client’s target), with significant spikes in sales after specific communications about the campaign and special offers.
  • 55,781 people reached via social media advertising with a total ad spend of <$250
  • EDMs generated a 34% open rate and 21% clickthrough rate (CTR).
  • 3,300 total website visitors during the campaign period (310% increase on preceding period)

122

VEHICLES SOLD
IN 2 WEEKS

55,781

LEAD GENERATION VIA
SOCIAL MEDIA ADS

45%

CUSTOMER ENGAGEMENT
ON FACEBOOK PAGE

37%

OPEN RATE
VIA EDM

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Brund arrow

The
Client

BRUND BY SCANPAN

The
Project

Brand Identity and Style Guide (including marketing and POS concepts)

Brund
Brund

SCANPAN is a well-known global brand that manufactures innovative and functional high quality cookware. Their products can be found in households and professional kitchens.

The
Situation

SCANPAN are introducing Brund, a new entry-level cookware brand targeted at millennials, new home owners, and young professionals. The new range is still Danish-designed and of high quality but will be priced to meet the target market. Although the client was keen to leverage off the SCANPAN name, Brund required its own marketing, and packaging. The style guide needed to include print and digital options for their store and online presence. The branding had to be developed in a way that makes it stand out in a very competitive retail environment.

brand identity, style guide, marketing, and packaging. The style guide needed to include print and digital options for their store and online presence. The branding had to be developed in a way that makes it stand out in a very competitive retail environment.

The
Solution

Triple 888 conducted comprehensive research on the client’s target market and competitors to develop a solution that differentiates Brund in the crowded cookware market. A comprehensive brand identity and marketing strategy guide was developed, showing the client their options for instore and online marketing options which are cost effective and suitable for growing the brand.

The communication style guide covered all aspects of the client’s communication needs including brand guidelines, print and digital layout examples, with further recommendations for advertising options to market the brand. Layouts were provided for both general product information and marketing collateral.

Brund
Brund
Brund

The
Result

Brund Brund Brund Brund Brund

The resulting branding identity has given SCANPAN the confidence to market their new Brund brand globally. It is now sold in the US, South America, and parts of Asia and Europe.

Triple 888’s long association with SCANPAN means they are a trusted partner when it comes to finding solutions for SCANPAN and their associated brands.

WHAT THEY
SAY ABOUT US

Due to the long-standing relationship between SCANPAN Denmark and Triple 888 Studios, there was no doubt that the 888 team would be the one to bring Brund to fruition. Their innovative ideas and dedication towards creating our brand was evident from the beginning, and they continue to assist our business in a range of marketing efforts from packaging to social media.

Jesper Brund

President / CEO
SCANPAN

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ABOUT US

We’ve been around for more than 30 years, and we can confidently say that at Triple 888 Studios, there is no such thing as commitment issues. Whether you’re a manufacturer with a dealer network or a retailer that needs eCommerce solutions, we’re ready to go beyond the bare minimum of meeting project requirements and work to deliver exceptional results to help your whole business flourish.

So what do we bring to the table?

We could bore you with all the details, but we think it’s best to keep it short and sweet. We’re an easy going team that knows what we’re talking about, and we have the results to prove it. Check out our case studies and if you’re interested in putting your eggs in our basket, get in touch and let’s get strategising.

THE
TEAM

Mike Quan

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

MIKE
QUAN

MANAGING DIRECTOR

Linda Fung

LINDA
FUNG

FINANCIAL DIRECTOR

Jordan Thadanabath

JORDAN
THADANABATH

ACCOUNT DIRECTOR

Evelyn Thadanabath

EVELYN
THADANABATH

ACCOUNT MANAGER

Nitish Shakya

NITISH
SHAKYA

DIGITAL ACCOUNT MANAGER

Irene Phan

IRENE
PHAN

SOCIAL MEDIA SPECIALIST

Ravi Gabri

RAVI
GABRI

ART DIRECTOR

Tom Melville

TOM
MELVILLE

DIGITAL CONTENT DESIGNER

Cici Lu

CICI
LU

DIGITAL CONTENT DESIGNER

Nikki Morris

NIKKI
MORRIS

SENIOR GRAPHIC DESIGNER

Chester Jon Bartolome

CHESTER JON
BARTOLOME

UX/UI DESIGNER

Igor Jovic

IGOR
JOVIC

SOFTWARE DEVELOPER

Maryam Dezhbod

MARYAM
DEZHBOD

WEB APPLICATION DEVELOPER

Max Cabrera

MAX
CABRERA

SENIOR BACK END DEVELOPER - MAGENTO SPECIALIST

Andres Fernaud

ANDRES
FERNAUD

SENIOR FRONT END DEVELOPER - MAGENTO SPECIALIST

LET’S
PARTNER UP

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